YouTube is adding Custom Feeds, which let viewers describe the videos they want in their own words and save the result as a tab on the home page. A viewer could ask for long documentaries to watch in the evening or videos from new DIY creators, according to YouTube’s announcement.
The feature gives viewers a way to set the subject and purpose of a feed without assembling a list of channels. TechCrunch reports that prompts can also specify content to prioritize or exclude. Google’s Gemini model processes the request, and YouTube chooses the recommended videos. Viewers can make multiple feeds and move between them.
A separate feed alongside the home page
Each saved feed appears in its own tab at the top of YouTube’s home page. The existing home feed, with YouTube’s general recommendations, stays in place. YouTube says the custom feeds will update with fresh recommendations, so a prompt defines an ongoing stream rather than a fixed playlist.
There is a rollout detail to watch. TechCrunch reports that creation will begin rolling out on web and mobile next month. YouTube’s own viewer announcement says the feature is coming to users in the United States on web, mobile, and TVs “soon.” YouTube’s Made on YouTube overview describes the U.S. release as “this fall.” Those statements do not establish a date for every country or device.
